Hostinger launches AI Builder for web apps & sites

Hostinger has launched AI Builder, combining its Website Builder and Horizons tools into a single platform.

The launch follows a shift in the mix of projects created by Hostinger customers, which now extends beyond conventional websites. A year ago, fewer than 4% of projects on the platform fell outside traditional website categories. That figure has since risen to nearly one in five, with software-as-a-service products, internal tools and learning platforms making up a larger share.

In response, Hostinger has expanded what its software is designed to do. Rather than stopping at site design and generation, AI Builder is intended to handle some of the systems behind online projects, including account sign-in, data storage, eCommerce functions and email marketing tasks.

Those functions run on Hostinger's own platform rather than through outside providers. As a result, the system can create a store, set up user accounts, provision a database and connect marketing tools without requiring customers to leave the platform or configure separate services.

Auksė Žirgulė, Vice President of Product at Hostinger, said the market was moving beyond basic AI site generation.

"The next battle in online presence is not about who can generate a homepage in 30 seconds. It is about what happens next. Can the AI open the store, create the user management system, help attract customers, and keep improving the project? That's the direction we're taking with AI Builder," Žirgulė said.

Broader scope

The new product brings together two parts of Hostinger's existing offering. Website Builder has focused on visual site creation, while Horizons has been aimed at more open-ended, AI-led project building. AI Builder merges those approaches as the distinction between websites and web-based applications becomes less clear for small businesses and independent users.

Users can begin a project from a written prompt, but the system can also use a menu PDF, screenshot, reference image or link to an existing site as a starting point. From there, customers can choose an AI-led mode, in which the system develops the project based on instructions, or a manual mode with direct editing controls.

Hostinger said its upgraded AI architecture is designed to improve early results while reducing repeated prompts and AI credit use. AI changes are also made in a separate environment from the live project, with updates going public only when the customer chooses to publish them.

That separation matters for businesses already trading online because it allows changes to be prepared in the background rather than appearing immediately on a live site or service.

External tools

Hostinger is also opening those functions to third-party AI assistants through Hostinger Connector, which is included with every plan. The tool allows customers to use assistants such as Claude Code, Cursor and VS Code to perform actions on the same account, including deploying a project, connecting a domain, updating inventory and drafting a campaign.

Hostinger framed that as an attempt to make the platform usable through both its own AI interface and external coding or workflow tools.

"A platform is not a platform if only your own AI can use it. A developer's assistant and our own agent carry out the same operations against the same account. AI Builder is the door we have opened for everyone who does not write code, and it is the beginning of what we are building rather than the finished version of it," Žirgulė said.

Company growth

Founded in Lithuania in 2004, Hostinger provides web hosting, domains, email, website creation and related online business tools. It develops its AI systems in-house and now serves more than 5 million users across more than 150 countries, according to the company.

Its largest markets include India, Brazil, Indonesia, the United States and France. Hostinger employs nearly 900 people, according to the company.

AI Builder is available to both new and existing customers. Existing projects will continue to operate as they do now.