IT Brief Canada - Technology news for CIOs & IT decision-makers
Canada
Guides
#
artificial intelligence
#
digital transformation
#
disaster recovery
#
hybrid & remote work
#
internet of things
Search
Stories by Aleksandra Phelan
Beyond campaigns: Building visibility that compounds over time
Fri, 19th Sep 2025
#
opinion
#
gen z
#
consumer expectations
Canadian brands focus on authentic storytelling and earned media to build lasting visibility amid tariffs and rising costs. Short-term campaigns no longer suffice.
