monday.com boosts AI-first partner drive with new perks

monday.com has expanded its global partner programme with new AI-focused incentives, a revamped partner platform, and new commercial routes for resellers and distributors.

The changes were announced at the Partner Summit, which brought together more than 500 partner professionals from over 40 countries. The updates also support monday.com's broader push to position itself as an AI-first work platform.

Partner activity is playing a larger role in the company's growth model. In 2025, the partner channel accounted for 23% of monday.com's gross added annual recurring revenue. The company reported 3,000 certified partner representatives. Solution partners grew 12.7% year on year, taking the global total to more than 300, while 793 new authorised partners were added over the same period.

AI partner push

A central element of the expansion is a set of incentives tied to adoption of monday AI in customer deals. monday.com is introducing a competitive incentive programme for partner sales representatives. Those who attach AI features to customer deals will qualify for monetary rewards, with top performers recognised globally.

monday.com has also launched a new Go-To-Partners platform to replace its legacy partner directory. It includes an AI-based matching tool called Matchmaker, which links customers with service partners based on industry, expertise and business needs.

A new AI Genius specialisation tier is also being added for partners. monday.com described it as an advanced level for top AI partners. Benefits include a dedicated PoC, additional MDF funding and closer access to product leadership.

Co-CEO Eran Zinman said the programme changes respond to increasing customer demand for partner-led work across the platform.

"Our partners are increasingly leading complex transformations for global customers, and these programme enhancements ensure they have the AI resources and capabilities to deliver exceptional value and stay ahead of the pace of innovation," said Eran Zinman, Co-CEO, monday.com.

New channel routes

monday.com is also changing how it goes to market with partners by introducing dedicated reseller and distributor programmes. The move adds options beyond its existing revenue-share model and broadens the range of partner types it targets.

For channel partners, the shift signals a wider set of packaging and commercial structures around implementations and services. It also reflects how software vendors are reworking partner frameworks as customers adopt AI features within core work management products.

Chief Revenue Officer Casey George said AI adoption is changing how customers buy and scale deployments.

"As AI becomes more embedded in the world of work, the economics of partnership change," said Casey George, Chief Revenue Officer, monday.com.

monday.com is also expanding its Partner Advisory Board, launched in 2025. The board will include 15 global partners and serve as a forum for collaboration on regional go-to-market plans and longer-term growth priorities.

Marketplace growth

Alongside services partners and channel firms, monday.com continues to build its marketplace ecosystem. The monday.com Marketplace now lists more than 900 apps, alongside implementation and advisory services delivered through partners.

The broader partner numbers point to continued investment in training and certification. The company's figure of 3,000 certified partner representatives signals a focus on delivery capacity, which becomes more important as partners are encouraged to sell and implement AI features as part of customer engagements.

Awards and partners

The Partner Summit also included the annual Partner Awards across regions. Partner of the Year awards went to The SaaSy People for EMEA, AbilityOps for North America, Alest for LATAM and Work Perfect for APAC.

Tyler Manee, President at Ability Ops, linked the partnership to customer demand for more than standalone software tools.

"monday.com is redefining how work gets done, and their thoughtful approach to AI is accelerating that transformation," said Tyler Manee, President, Ability Ops.

Separately, monday.com partner Softcat highlighted growth in the relationship and the scope of work partners expect to take on over the coming year.

"Working with monday.com allows us to bring powerful, intuitive workflow tools to our customers, helping them move faster and achieve more," said Ella Chew, Workspace Alliances Lead at Softcat. "We're excited about the growth we're seeing together and the expanded value we can deliver in the year ahead."

monday.com said more than 250,000 customers use its platform worldwide, spanning work management, CRM, service and development workflows. The partner programme additions signal continued focus on partner-led services and new channel models as AI features become a larger part of sales motions and implementations.